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JD, Tmall, Douyin drop cross-store spend-and-save deals from Double 11

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For this year's Double 11 shopping festival, JD, Tmall, and Douyin have all removed cross-store spend-and-save promotions, a discount mechanism that had been a staple of the event. The parallel withdrawal by all three major platforms marks a break with the long-standing formula of Double 11 promotions, though the reports do not state the platforms' reasons or what discount formats will replace it.

AI 根据报道生成 · 1 小时前更新

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10月10日
  1. 钛媒体
    Double 11's logic has completely changed this year

    JD, Tmall, and Douyin have all dropped cross-store spend-and-save promotions from this year's Double 11。

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