TMTPost: Bilibili overtakes iQIYI as UGC challenges PGC in China's long-video market
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TMTPost: Bilibili overtakes iQIYI as UGC challenges PGC in China's long-video market
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TMTPost reported that Bilibili has overtaken iQIYI in China's long-video market in Q2 2026, arguing that creator-driven user-generated content (UGC) is gaining ground over professionally generated content (PGC). In the outlet's framing, iQIYI represents the PGC model—long-form video produced or licensed by the platform—while Bilibili's rise reflects its creator-driven UGC model. TMTPost presented this reversal as evidence that PGC-style long video is losing its position in the Chinese market.
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10月9日
- 钛媒体iQIYI vs Bilibili: PGC's decline and UGC's edge in China's long-video market
Bilibili has overtaken iQIYI in the long-video market as PGC-style content loses ground to a creator-driven UGC model. In Q2 2026。
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